Launching new digital products or refreshing existing ones is a huge undertaking, as it should be. But all too often, the speed of innovation is reduced because of an endless debate cycle between product and engineering or competing internal priorities that make it impossible to move ideas forward.
That’s where design sprints come in.
Design sprints are typically a five-day process for answering critical product questions through design, prototyping and testing ideas with customers.
We’ve been big fans of the design sprint methodology, introduced by Jake Knapp and Google Ventures in 2010, for a long time, and for good reason. Design sprints align a product team in a way that few other exercises can, and they are amazingly effective at helping companies to create the first prototype of a product idea.
Even though we’ve been design sprint superfans (it’s a thing, really) for a while, we recognize that not everyone is familiar with them as we are.
So, we put together a handy little ebook to help.
Our hope is that this ebook will help you learn a little more about why design sprints are super effective, give you an understanding of what a typical design sprint looks like, and also share some real examples of sprints we’ve run with various clients that had different types of challenges they were trying to solve.
Check it out and let us know if we can answer any questions for you about sprints.